SEO Audit — Independent Project

London Electric Centre

An independent, self-initiated technical and competitive SEO audit for an EV charging and hire specialist — 500 crawled resources and a full 30/60/90-day roadmap.

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London Electric Centre — Independent SEO Audit

Context

London Electric Centre offers EV hire, servicing and home/commercial EV charging installation in London. This audit was a self-initiated practice project, independent of any employer.

My role

Role: SEO Auditor
Period: 2026
Category: SEO Audit — Independent Project

Audit / diagnosis

On-page gaps at scale: Across 176 crawled HTML pages: 107 missing H1s, 48 duplicate title tags, 119 pages missing meta descriptions.
Security headers missing: Grade D on SecurityHeaders.com — six headers absent, including HSTS and CSP.
Backlink profile: Ahrefs showed Domain Rating 15, with 19% of backlinks dofollow.

Strategy

Produce a full technical, on-page and competitive SEO audit to the same standard used in client work.

Resolve missing/duplicate titles and meta descriptions at scale
Add missing H1s and fix heading structure
Implement missing security headers
Prioritise content around the highest-opportunity keyword clusters identified via Google Trends

Implementation

Technical SEO crawl and audit using Screaming Frog, PageSpeed Insights, SecurityHeaders.com and Google's Rich Results Test

SEO / marketing work

Competitor and keyword-intent analysis using Ahrefs and Google Trends

Tools used

Screaming Frog SEO Spider
Google PageSpeed Insights
SecurityHeaders.com
Google Rich Results Test
Ahrefs
Google Trends

Skills demonstrated

Large-scale technical SEO auditing
Competitor and keyword-intent research
Structured, roadmap-driven reporting

Media / gallery

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London Electric Centre — crawl summary

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London Electric Centre — roadmap

Outcome / work completed

Planning stage — no live changes made

Independent audit and roadmap — a self-directed practice project, not a paid or implemented engagement.

Lessons learned

Auditing 176 pages independently, without a client relationship to ask clarifying questions of, meant being conservative about severity — flagging what the data actually showed (107 missing H1s, 48 duplicate titles) rather than assuming intent behind them.
A Domain Rating of 15 with only 19% dofollow backlinks was a reminder that on-page and technical fixes are necessary but not sufficient on their own — the roadmap had to sequence authority-building work rather than treat it as an afterthought.

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Audit / diagnosis

On-page gaps at scale: Across 176 crawled HTML pages: 107 missing H1s, 48 duplicate title tags, 119 pages missing meta descriptions.
Security headers missing: Grade D on SecurityHeaders.com — six headers absent, including HSTS and CSP.
Backlink profile: Ahrefs showed Domain Rating 15, with 19% of backlinks dofollow.

Strategy

Produce a full technical, on-page and competitive SEO audit to the same standard used in client work.

Resolve missing/duplicate titles and meta descriptions at scale
Add missing H1s and fix heading structure
Implement missing security headers
Prioritise content around the highest-opportunity keyword clusters identified via Google Trends

Lessons learned

Auditing 176 pages independently, without a client relationship to ask clarifying questions of, meant being conservative about severity — flagging what the data actually showed (107 missing H1s, 48 duplicate titles) rather than assuming intent behind them.
A Domain Rating of 15 with only 19% dofollow backlinks was a reminder that on-page and technical fixes are necessary but not sufficient on their own — the roadmap had to sequence authority-building work rather than treat it as an afterthought.