Auto Boutique London

Auto Boutique London offers secure, climate-controlled storage, valeting and paint correction for luxury, classic and electric vehicles in London. The site runs on WordPress, Elementor and Rank Math SEO.

Role

Digital Marketing & Website Executive

Period

2026 — Present

Category

Digital Marketing & Website Executive

Keyword cannibalisation

The homepage and two location pages — plus roughly 15 near-duplicate blog posts — were competing for the same 'car storage London' term.

Indexation debt

The default WordPress sample page and internal operational/contract forms were live and indexed by Google.

Thin location content

Several location pages carried under 200 words, including a duplicated Bayswater page.

Conflicting trust claims

The homepage stated 'over a decade of expertise' while the location template read '30 years' experience' — flagged for consistency and E-E-A-T.

Mobile performance

A lab-tested mobile LCP of 17.6s was reported and flagged for confirmation against real-user field data before scoping a fix.

Manage day-to-day paid media and local SEO while identifying and resolving the structural SEO issues holding back organic visibility.

• —Consolidate cannibalising pages and redirect duplicate blog posts
• —Remove or noindex the sample page and utility/operational pages
• —Expand thin location pages and resolve the duplicate Bayswater page
• —Settle on one consistent experience claim across the site
• —Confirm mobile speed against field data before scoping a fix
• —Add Telephone, Address, PriceRange, FAQ and Service structured data

• —Manage and update the WordPress/Elementor website
• —Full technical, on-page and off-page SEO audit using Screaming Frog, Ahrefs, PageSpeed Insights and Google's Rich Results Test
• —An independent second-opinion review reconciling findings against a prior audit, using explicit confidence grading (confirmed / strong / possible / not yet verified)
• —A UX concept for a new multi-step booking flow (site visit, drop-off, collection, consultation)

• —Lead Google Ads and Meta Ads campaigns
• —Local SEO strategy and Google Business Profile management for the London market

• Screaming Frog SEO Spider
• Ahrefs
• Google PageSpeed Insights
• Google Rich Results Test
• Semrush Site Audit
• Google Search Console
• WordPress
• Elementor
• Rank Math SEO

Skills demonstrated

• Technical SEO auditing
• Evidence-graded reporting
• Local SEO & Google Business Profile management
• Paid media management (Google & Meta Ads)
• Booking-flow UX design
• Stakeholder-ready reporting

Planning stage — no live changes made

Investigation and planning stage — no live site, WordPress, Elementor, Rank Math or redirect changes have been made. The audit and booking-flow concept are agreed deliverables awaiting rollout.

• —Running a second-opinion audit against an existing report was as much about calibrating confidence levels as finding new issues — some findings from the earlier audit didn't hold up without field data, which shaped the confirmed/strong/possible/not-yet-verified grading used throughout.
• —Small inconsistencies — like two different experience claims on the same site — are easy to miss internally but stand out immediately to an outside auditor; they're now one of the first things checked.
• —A lab-only 17.6s mobile LCP figure is a starting point, not a verdict — it's been flagged for confirmation against real-user field data before any fix is scoped, rather than acted on directly.